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What to Wear

GUIDE FOR HEADSHOTS + BRANDING

A quick guide to simplify the process of choosing
clothing for your photo session.

ESSENTIALS

YOUR BRAND STYLE

 

What you wear for your personal branding photos will be a direct reflection of your business and brand. Think about what you’re trying to portray in your pictures, and determine what kind of style fits the look! Do you work in a more traditional industry or environment? A professional or business casual look is probably best! Are you a creative entrepreneur or online business owner? A lifestyle look or more casual wardrobe might be a better fit.

DON’T FORGET TO ACCESSORIZE

 

Hats, scarves, necklaces, jackets… These little beauties are an essential part of a successful branding photo session. While you typically don’t have time for lots of wardrobe changes, a quick swap of your accessories can make all the difference. A scarf and hat can give jeans and a blouse, a completely new look. Swapping ear rings and a necklace can completely change the vibe of your outfit.

CHOOSE YOUR COLORS

 

When choosing your outfits, I believe it’s important to keep your brand colors in mind. I’m not saying you have to wear the colors in your logo. But there is a level of brand recognition that occurs when your outfit has a similar color palette as your brand. If you don’t have brand colors, then neutrals and solids should be your go-to options.

What should you AVOID wearing?

 

There are just a few items I would discourage you from wearing for your business headshots. Avoid bold or distracting patterns and opt for a solid color instead. Patterns can sometimes photograph with an odd texture and distort on the camera. If you choose to go with a bold design, layer a solid cardigan or blazer over it. Avoid wearing horizontal stripes as they can add extra width to your figure.